SaulPaul’s This Is For You song serves as the soundtrack for a new global Honey Bunches of Oats campaign. They wanted a song to celebrate their employees and fans and since it’s no secret that SaulPaul has become a go-to songwriter for major brands like the NFL and Johnson & Johnson, it was a natural fit for SaulPaul to create the fun, danceable song they desired.
SaulPaul ended up penning a song titled This Is For You which featured his signature Acoustic Hip Hop sound. SaulPaul plays classical acoustic guitar and raps. After completion of the song, Manifest Digital, the award winning ad agency behind the campaign, produced a 2 1⁄2 music video to SaulPaul’s song!
Unlike most song placements, Honey Bunches of Oats actually featured SaulPaul in the commercial. You can see the video at: https://www.youtube.com/watch?v=xnHnqxTdBS0
ReRoute Music Group 