Special SXSW Edition

SXSW was full of events, parties, book signings and concerts for ReRoute Music Group. We met great people and had great food – both staples of Austin!

Below is a recap of our ventures and highlights from our experience.

From SaulPaul himself:

So…this is how it goes down.

SXSW recruited me to create audio recaps (Rap Recaps) of the keynote speeches.

So…these keynote presenters spend hours, days, weeks or months creating their speech or preparing their interview…

And then I listen to it live and make a beat up during the 60 minute speech.

Then I record a 90 second song summarizing their 60 minute speech in under 90 minutes.

They finish at 3 p.m. and I have to give it to SXSW by 4:30 p.m.

Crazy pressure…but I love it!

Produce a Track, Create the Lyrics, Record, Mix , Master and Release!

Did you miss the keynote of Elon Musk? No worries, ReRoute Music Group’s, SaulPaul’s is delivering it to you in rap form – Prezi style (thanks to our great friends at Prezi .

For an explanation of the lyrics, check out rapgenius.com/SaulPaul.


SaulPaul featured on Rap Genius

Rap Genius - SaulPaul

SaulPaul’s witty words were featured on Rap Genius, aka – the hip hop wikipedia.

Rachel Ray Feedback Festival // SXSW 2013

Story by Sama’J Nelson

SaulPaul had the opportunity to kick off the most highly anticipated party during the South by Southwest Music Festival in Austin, Texas. The back by popular demand party was hosted by famously known food guru, Rachael Ray. She once again celebrated her love for awesome food and great music. This year was Rachael Ray’s 6th Annual Feedback Festival and as in great taste, it was hosted at Stubbs Bar-B-Que. She created the festival which has  grown in attendance each year. Last year’s attendance was more than 8,000. And this year alone, before the gates opened, there were more than 40,000 RSVPs!

Racheal Ray’s feedback festival has been voted as one of the best parties during SXSW in 2012 and in 2013. Party goers were treated to catered food and drinks. To top everything off, she introduced some new Indie artists to come perform. The Austin American Statesmen even noted the increase in attendance – “her party is always one of the most popular parties to attend, but this year was the first time that the line formed before the doors were opened, and capacity was filled!”

SaulPaul kicked off this musical festival with the Eastside Panther band as people entered the venue. Many spectators were excited about the grand entrance as well as food and drinks. Some of the musical acts that performed over throughout the day included were Macklemore and Ryan Lewis, Kenny Loggins, Blue Sky Riders, Eagles of Death metal, Delta Rae, and Bob Schneider. Next year, we expect the Racheal Ray’s Feedback Festival to be bigger and better!